How we ensure your terminology is correct, every time.

Trust Is in the Details

You’ve chosen every word in your book with care. Your audiobook should reflect the same precision.

But mispronounce a client’s name, a landmark, or an industry term, and credibility takes a hit. Listeners notice. And when you’re speaking to professionals, decision-makers, or specialized audiences, accuracy isn’t optional, it’s foundational.

At Lucent Audio, we treat pronunciation research as a strategic asset. It's not just about getting words right. It's about reinforcing your authority and honoring your audience’s expertise.

Why Pronunciation Matters More Than You Think

When listeners catch a mispronunciation, it pulls them out of the moment and raises questions:

Does this author really know what they’re talking about?
Was this audiobook rushed?
Do they actually work in this field?

For thought leaders, consultants, and subject matter experts, those questions can damage trust and dilute your message.

Correct pronunciation isn’t a luxury, it’s a signal of professionalism, care, and credibility.

What We Research (and Why)

Pronunciation mistakes aren’t limited to hard-to-pronounce names. That’s just the beginning. Our team researches:

Proper names: Clients, collaborators, investors, influencers
Geographic terms: Cities, regions, landmarks, institutions
Industry jargon: Acronyms, technical terms, niche lingo
Brand names: Companies, platforms, tools, and services
Foreign-language terms: With attention to cultural accuracy

We approach this work with journalistic rigor. Every pronunciation is verified through client input, official brand material, and trusted sources, not guesswork.

Our Process: How We Handle Pronunciation Research

At Lucent Audio, pronunciation isn’t left to chance or last-minute guesses in the booth. We start early and take a structured, meticulous approach to get it right:

1. Script Scan with Pozotron
We begin by running your manuscript through Pozotron, a specialized tool that flags potentially difficult or unusual terms: names, places, acronyms, and industry-specific language.

2. Strategic Review
From there, we manually review the flagged terms to decide what truly needs pronunciation research. We eliminate common words and focus on the terms that would create confusion or credibility loss if misread.

3. Verified Research + Audio References
Once we have the final list, our team researches each term, verifying pronunciation via multiple trusted sources, including industry databases, regional dictionaries, and direct confirmation when needed. Then we record audio pronunciations as references for the narrator, studio team, and post-production team.

4. Integration into Production
These references are shared with the studio or narrator ahead of recording, so the correct pronunciations are baked into the performance, not patched in later.

The Lucent Difference

Not all audiobook teams prioritize pronunciation research. We do, because for our clients, every word represents their brand.

At Lucent Audio, we:

Build pronunciation research into every project timeline
Provide researched and accurate recorded pronunciations
Collaborate closely with authors to get terms exactly right
Prioritize consistency across the entire audiobook

This isn't a bonus. It's the baseline for professional-grade production.

Final Takeaway: Precision Builds Authority

Pronunciation research may be invisible to most listeners, but when it’s missing, you can feel it.

For premium brands and high-performing authors, every detail matters. Sounding confident and credible means getting the language right, every time.

At Lucent Audio, we don’t leave that to chance.

Want to create an audiobook that reflects your precision and professionalism from start to finish?

Let’s get every word right, together.

Let's Talk

Pronunciation Research: Our Secret Weapon for Author Credibility